![]() ![]() Plan a sober ride home before heading out.Ĭonsider getting a sober ride to your destination so you won’t be tempted to later drive impaired. Remember these safety tips to keep yourself and others safe: Driven by science and inspired by Colorado, Shift into Safe is determined to make an impact on our roads to save lives, one driver at a time. Shift into Safe seeks to change Colorado behaviors by using a cross-platform, multimedia marketing campaign to effectively reach drivers and change their behavior. Its name and mission both encourage all people in Colorado to actively change their mindset and make a conscious decision to pay attention and be safe every time they get behind a wheel. Shift into Safe is the name of the Colorado Department of Transportation’s traffic safety brand. We also featured Trina Watkins-White, a Colorado mom who lost her daughter Ananiece Rose Foshee in 2016 in an impaired driving crash. Oswaldo Grenardo to create a campaign which shows how impaired driving impacts your reaction time. For this statewide campaign, we worked carefully with Dr. Click here to access the Shift into Safe, Get a safe ride home Youtube video in Spanish.ĬDOT’s No One is Above the Laws of Physics campaign aims to use science to create actual experiments to show how driving impaired affects drivers. Our campaign also has this video available in Spanish. Title="Shift into Safe | Get a Safe Ride Home" Together, we can save lives and keep Colorado safe. Whether it’s a friend, family member, rideshare services or even public transportation. ![]() If you drink, always plan a safe ride home. Your reaction time slows, and your peripheral vision is reduced. The science is clear - you’re a different driver under the influence. In fact, 1 out of every 3 traffic deaths in Colorado involved an impaired driver. Last year in Colorado, too many impaired drivers in fatal crashes thought they were safe to drive.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |